Label Printing Case Study | Coffee Direct

Coffee Direct was established in 2007 by two partners after a chance meeting with a local coffee roaster. It has grown rapidly and is now a successful, nationwide business which operates from Hampshire and South Wales. With a real emphasis on freshness, Coffee Direct roast fresh coffee beans daily for same-day dispatch. They offer great tasting coffee (and tea) from around the world.

The business problem

Coffee Direct had been working with a printed label supplier but were let down by them just before Christmas – typically a very busy time for Coffee Direct.

They needed to find a new label supplier able to handle medium sized print runs. This was a challenge in its own right as many printers either handle only small or only large print runs.

The solution

In the search for a new label supplier, Coffee Direct trawled Google and contacted around a dozen potential suppliers. They evaluated the seven or eight quotes on their most important criteria; turnaround time, quality and cost.Coffee Direct label

Coffee Direct were looking for a supplier who could:

  • deliver at a good price
  • deliver when they said they would
  • offer excellent customer service.

While not the cheapest (and by no means the most expensive), RGS Labels met all three criteria and so the relationship was formed.

RGS were able to jump in and pick up the pieces effortlessly which ensured no business was lost during the busy Christmas season. They helped Coffee Direct during a really difficult period and ensured that all orders were met and delivered on time.

Key benefits

RGS consistently deliver every label printing order at the right time and for the right price. At the start of the contract Coffee Direct had a small problem with an order but RGS resolved the issue quickly and with really good customer service.

Coffee Direct co-owner, Lewis Spencer, said

Coffee Beans“The competitive price is a real benefit of working with RGS as well as the lead time which is five days. This is really good for us as we don’t have a big warehouse and therefore can’t hold that much stock. That’s a real positive. They always deliver when they say they will and their customer service is exceptional.

Download the Coffee Direct case study