02 Feb Are Labels Cost Effective in Branding?
Are you wondering whether it’s worth the expense of using some bespoke designed logo labels for branding? I mean, you could just purchase off-the-shelf labels with a generic look, right? The main thing you need to ask yourself is how the added value of your branded labels could work for you and your business. Brand recognition is really difficult to achieve in a competitive marketplace, so you need to do whatever you can to stand out and to get ahead of the game. Branded logo labels are an excellent way to make sure your products speak for you.
If you are using online advertising (which let’s face it, we all should be!) then you’ll already know how expensive it can be for an advert to turn into a click, let alone into a sale. Adding a cost-effective logo label to your packaging, products or literature is a necessity when you are growing your business and the cost is minimal in compared to any online advert.
The next time you order a product, ask yourself what made you buy that particular item? Was it the look? Because it meets your needs? Or because you recognise the trusted brand? Usually it’s all three, they are the reasons that everybody chooses one brand over another. Brand recognition is important, and it all starts with your logo. So, its design should be one of your first stops when starting out. And once you’re happy with its design, you need to ensure consistency throughout all of your literature, products and services.
You should have all of these brand elements nailed down to give you an edge over your competitors. You’ve done the hard work of setting everything up, now let the brand carry on and work for you.
You need to consider materials when deciding how to proceed with your logo labels and stickers. For example, if you’re applying the labels to something that will be kept outdoors, you’ll want to go for a waterproof sticker or label. If you’re using them indoors, then the paper labels will usually suffice.
No matter what your budget is, creating a brand with a great look takes time and thought. Keep it simple and recognisable, you’ll appreciate that when it’s in logo label form. You don’t need a team of graphic designers, which can cost hundreds of £’s per hour. You can do it all by yourself, with a little bit of guidance.
Keep it simple
It’s easier to recognise something if it can be done in the glimpse of the eye. Don’t copy any others and be sure to do a trademark search in your country. It’s usually an idea to do an internet search for similar products to see what your competition looks like. You definitely don’t want any legal battles in the future if your brand mimics another. It doesn’t need to be ground-breaking; the most important thing is that it’s recognisable. Look at all the major corporations that you recognise instantly – Facebook, Google, Tesco – their logos are usually made up of simple vector graphics, no photoshop drop-shadows and effects, and they’re rarely complicated designs.
You don’t have to be in love with the brand image for it to be very successful. Often your personal preference is not the same as the wider audience, and you could drive yourself mad for hours striving for your own perfection. Get some feedback from people who have already been successful with their brand image or from a professional designer. Friends will want to support you no matter what your brand looks like, so find people who will be impartial and give you an honest opinion.
Think of the customer
Identify your ideal client and then think of it from their viewpoint. Try to put yourself in their shoes. Start at the beginning, what are you looking for? It’s easy to get lost in your own business idea as you’re so familiar with it. You can completely forget about what the customer will be looking for as you’re settled in the industry and its internal terminology. Satisfy their basic questions, add information to your brand that they’ll be looking for.
Creating a good, strong successful brand is within everyone’s power, it doesn’t come down to budget. Think strong, simple and bold and you’ll be heading in the right direction. Think about what you want to represent, what you want to achieve and then be consistent. Don’t be afraid to adapt slightly as your customer base grows and you receive feedback from them, ultimately their demands will tailor how you adapt your business and how successful you’ll become.
Give us a call at RGS Labels and we’ll give you all the guidance you need for building a strong brand using labels as a cost-effective way to meet your goals.