There are two words in marketing that are sacred: "Brand" and "Visibility". It's not just about how aware your customers are of your brand. Brand value comes from awareness among suppliers, partners and employees too. Brand visibility can make or break a company, especially if...
Labels. You wouldn't think that they have a major impact in our lives. But if you consider how many labels you look at every day (from your supermarket shopping through to the parcels delivered to your door), modern society would find it impossible to function...
Opportunities to enhance the visibility of your brand using printed labels with your logo and product message are just about everywhere. Look at the products going out of your factory premises each day. Or the doors in your office units, or the walls in your production...