With its flagship Conduit Street store, the London-based Daniel Hersheson brand arrived on the fashion scene during the early Nineties. Models, celebrities and the press were soon attracted to the styling of the salon. Soon after the first professional straightening iron hit the market, Hersheson opened...

Business today is focused around four primary considerations: time, quality, convenience and competitive costs. Those basic principles apply to every aspect of your business, including your labels. In the old days, labels were created using expensive initial renditions that were then used as the basis for...